Search Engine Optimization
So you've got a great website, but where is the traffic? Where are the visitors? Where are the enquiries or the sales?
The answer is more questions: are you marketing your website (in the virtual world and the real world)? Has your website been optimized for the search engines?
Sometimes it is easy to forget that your website - as great as it may be - is just one of billions of others (and probably one of hundreds of thousands of others doing exactly the same thing as you). We've had many companies and individuals come to us and say "I want to be on the first page when someone searches for my widgets in Google". Time and time again, we find ourselves explaining that for this to happen, their website has to leap ahead of thousands of others to get onto the first page of a Google search.
As daunting as this may sound, it's not impossible. Far from it, if you follow a few key principles, your chances are good that you will get to those top positions. We've listed some of these key principles here:
- Get your technical foundation right (ie your website code).
- Once you've got a technically sound website, you need to do things like:
- Make sure you have lots of good, pertinent information on your website
- Make sure you update your website regularly with new, pertinent material
- Link up with other websites that offer complimentary products or services (ie get them to link to your site in exchange for you linking to their website)
- Put your web address on all your real world marketing
- Experiment with Google adwords, eBay and others
This list is by no means exhaustive, but it should give you an idea of the areas Garlyk Design could work with you to boost your website traffic.
Talk to us today about a website marketing solution tailored to your unique requirements.